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Ep 3: The Wealth Identity Shift - Without Burnout
Let's be real. Making money is not your problem. You have already done that. The real question is, can you actually hold it without burning out, sabotaging, or feeling guilty for having more? Because strategy does not collapse businesses, identity does, nervous systems do. And if you don't shift your wealth identity, you'll keep circling that same level of income no matter how many launches or funnels you build. So today, I want to break down the four biggest wealth identity blocks I see, the ones even successful women struggle with, and reframe them so that you can step into the version of you who holds more clients, more cash, and more influence with ease.
So let's get into this first block. This is going to be juicy.
Block Number One: The More Money I Make, the More Pressure, More Responsibility, More Burnout.
This is the belief that says, "If I expand, it is going to come at a cost." It might cost me my freedom. More money automatically means more stress, more people to manage, more fires to put out. This is an identity-level block because you're linking money to pain.
So let's reframe this. What if money was actually the Great Exhaler? What if money was oxygen, giving you more space, more capacity, and more choice? In fact, I want you to close your eyes right now. Go ahead—unless you're driving a car, but no one's gonna know. Go ahead and close your eyes.
... and I want you to imagine a time when you truly felt free, or you truly felt free. Maybe you were walking by the ocean. Maybe you were traveling with your loved ones. Maybe you're laughing with friends. Maybe you were at a concert, dancing like no one's watching. Whatever it is, I want you to anchor in that memory going back to a time where you felt completely and totally free. I want you to feel that expansion. Feel how light you feel.
Now, I want you to imagine money flowing into your bank account in that exact state. What if money actually amplified your peace instead of your pressure? Because the truth is, money does not create burnout; the way you relate to it does. And conscious leaders decide more money equals more ease, because burnout, it doesn't come from more money. Burnout comes from misalignment. Let that one sink in. Burnout comes from misalignment. It comes from the times that you continue to say yes to something that you've outgrown, to clients you've outgrown, to programs you've outgrown. It comes from carrying programs that you don't even want to be running anymore. Burnout comes from over-promising. It comes from proving.
And the truth is, expansion doesn't have to cost you energy. It can actually give you energy. It's why, you know, holding a call with a client that's not actually the right fit versus having a conversation with one that is—it's like, oh, that's so energy-giving. Like, I get off my mastermind calls, and my husband always laughs because I like literally sometimes come skipping out of my office into our kitchen, and he's like, "Did you just have a client call?" I'm like, "Yes." And we've sat on those calls. Sometimes our mastermind calls, you know, they might be 60 minutes, they might be 90 minutes, and it doesn't even matter, because every time I feel so energized coming out of it. That's how your program should be, too.
So if you were to imagine your next month landing not with heaviness, but with lightness, feeling more light, feeling more ease, having more fun, imagining having support in place, having the right clients, the right team. And here is your new, energetic belief. You might even want to write this one down. I want you to anchor this: "The more I grow, the freer I become." The more I grow, the freer I become.
Block Two: More Visibility Means More Judgment.
Let's talk about visibility blocks—that fear of being seen, or when you know that you kind of hold back a little bit in your content, you're not as consistent, you play it safe because you believe that more judgment means loss. It means loss of love. And look, this is ancient. It comes from the nervous system survival wiring. And it's important to remember, your nervous system doesn't care about you thriving. It's actually not built for thriving. It's actually built for survival. So this comes from this fear of visibility. It comes from the nervous system survival wiring that says, "Don't stand out, or you'll be rejected."
Like, think about this. I love looking at like nature as a really good example of this, where actually the worst thing that can happen in nature is for you to be separated from your herd. Like, if we were to look at a pack of zebras that are being hunted by a lion, the worst thing that can happen is for a zebra to be individualized, picked out of the herd and set apart, because when that lion picks that one zebra, gets their eyes set on it, like that zebra is in the danger zone. It's under the possibility of getting attacked.
And the same thing happens in in us, societally, where we—if you've ever had that feeling of maybe you're seeing success in your business and people are asking you about it, and when people ask you about your business, you kind of get a little awkward, and you're like, "Oh, yeah. It's like, going, okay," even though you're crushing it, because you don't want people to know how well it's going, because you don't want people to feel bad about where they are. You don't want to come across as bragging or being too much, because again, being too much separates you from the crowd. It makes you stand out. And sometimes standing out doesn't actually feel safe. Sometimes we actually dim our light because we don't want other people to feel bad. It's actually not just the worry of rejection, but it's that we don't want other people to feel bad.
And here's the truth, if you're playing small to avoid judgment, you're also avoiding your next level.
I want you to think about this metaphor where, if you were, let's say like you're—think about a lighthouse. A lighthouse doesn't dim its beam because a few ships might not like the light. It shines because it was built to guide the right ships home. So your visibility is not actually about you. It's about the people who need your light. Instead of saying, "If I'm visible, I'll lose love," anchor this belief in: "The more visible I am, the more love and alignment flow to me," because judgment is not actually a loss of love. Being judged is not actually a loss of love. It's proof that you're leading.
And in your business, in our life, we're being judged anyway. We're being judged anyway. So I'd rather be judged for something that I really believe in than being judged for like a half version of me. I'm like, just judge the real thing. There are going to be people who don't understand. There are going to be people who don't get you. The hard part sometimes of this journey is that sometimes those people are the ones that are closest to us.
And I always say, at the end of the day, like when your head hits the pillow at night, you gotta feel like you're doing something and living your life in a way that makes you proud, that feels authentic and real for you. We get this one life, and life is short. Our life, the amount of time that I have on this planet is not guaranteed. Like, tomorrow's not promised. And so when I think about that, it really lights a fire in me to say, like, I want to feel like I've really lived this life well, and well, living it well for me means living it true for me. And if people are going to be judging anyway, let them. Let them.
I find that the people who judge, like where sometimes the criticism can be the hardest, it's very rarely from someone who is like, further ahead than you, who's like, super successful? Because really successful people really love watching other people's success. We're not like, "Oh, wow, you're going for it. Ew." Instead, we're like, "Yes, go for it!" Like, celebrating it. So you always want to think, I'm always like, where is this judgment coming from? Who is it coming from? Is it coming from someone that is leading themselves in a way that I respect, that I want to lead myself similarly, or not?
So we want to think like, actually, the more visible, the more love and alignment really get to show up for you. It's safe to be seen. It's safe to take up space.
Something else on this particular belief that really connected with me was I realized that when I am playing it safe, what is that signaling to my clients about what's possible for them in a world where I want my clients to be the most fully expressed versions of themselves, to be living so free exactly as they are? And if I am not modeling that, if I am not living that, what message am I sending? I'm actually sending a message. I'm actually telling other people, "It's not safe for you, you should probably pull it back, because I'm pulling it back." And when I had that realization, I was like, "Wow, absolutely not." It kind of like ruffled my own feathers to say, "Nope, I've got to come and really be myself, because I know that in me doing so, not only is this going to unlock my own level of freedom, but this is going to unlock freedom for other people too." And isn't that what I want? Isn't that what I'm really here for? Okay, that is visibility.
Block Three: The "I'm Not Good Enough" Block.
This shows up as perfectionism, proving, over-caring. This one is sneaky, and you've already proven that you're good enough. It's like, look at what you've built. But the belief lingers, so you over-give, you overwork, you over-perfect things, you take on tasks that really your team could handle. And this is really one of the biggest kind of like growth limiters in your business.
You have to think about every hour in your business, every amount of time that you're spending in your business, is like differentiating between what are the $100 tasks versus what are the $1,000 tasks in your business? The $1,000 tasks in your business are things like coaching your clients, going live, recording content, things that only you can do. But the $100 task is going to be things like responding to customer emails, sending out invoices, doing general admin, editing podcast episodes. And really, the biggest key to scaling, like the big difference I see between when you're growing to like a $10k consistent month level to like $50k beyond, is you are being as the CEO in your business way more discerning about where you spend your time. So at $10k months, you're kind of doing it all. You're like wearing all the hats. But when you get to $50k beyond, you need to be super focused on the $1,000 tasks and delegating other pieces off your plate.
But if you believe like "I'm not good enough," you'll try to show that you are enough in every aspect. So that might be you taking on more inside of your business. You're doing too many of those $100 tasks when really, you really need to lean into the team.
You might also create bloated programs, like the kitchen sink offer that no one's really asking you for because you think you have to solve everything, be everything to your clients. And the truth is that perfectionism is really just procrastination dressed up as high standards. Let me say that again: perfectionism is procrastination dressed up as high standards.
So instead of thinking, "I need to prove," I want you to anchor this: "I am the standard. I am enough now." Now.
I think about Beyoncé. She does not ask the world for permission to drop an album. She dropped her like, mystery album, like, right? Like overnight. She just did, like, dropped an album overnight. She doesn't run around proving that she's good enough. She just is, and the world orbits around her presence.
That's what your clients are craving from you: not proof, not perfection, but they want to see your power. It's actually really great to see people not in their perfection. You're like, "Oh, finally, a real human, someone who who's got, like, maybe is a little messy, someone who's kind of like got some faults." Okay, great. Isn't that so refreshing? I've never hired a mentor because I have thought, "Wow, she is perfect, so polished, never makes a mistake."
Instead, some of the things that have kept me so drawn to my mentors is seeing how they navigate mistakes, seeing how they navigate a setback, seeing them share some of the things that they're finding hard. So often we're putting this unnecessary pressure on ourselves to really show up, be perfect, never have a typo, never have a miss, never have a launch that doesn't go well. And it's like we're telling ourselves all these stories.
The truth is not everything is going to work in your business. And in fact, I was speaking with a multi-seven-figure entrepreneur the other day, and I was asking her about, yeah, like, she's just had like, such an incredible year. And she was telling me, "You know, I missed every single one of my launch goals this year." And I was like, "Really?" She said, "Yeah, but it didn't matter, because when you add it all up, when you add up all the times that you're going for it, you can take some—if you look individually at each launch, it might feel like a miss, a loss, even a failure. But when you compound all this action that she's been taking over the course of the year, over the course of the year, she had a seven-figure year." And by that metric, no one would be like, "Wow, what a failure. Can't believe your launches didn't go well." No, you'd be like, "Wow, that's amazing."
So I want you to think about this. Like, sometimes this, like, "not enough," this, like, "I need to prove" really puts this pressure, this weight on our business. Not everything is going to be a home run. That's just the truth. We think that business is going to be like, everything works out. Every offer sells, everything is sold out. Like, why are we putting that, that unrealistic pressure on ourselves? The truth is, you're going to have some launches that go a little sideways. You're going to have an offer that you put out there that does not sell nearly as much as you thought it would. You're going to have an offer that sells way more than you thought it would.
And everything is forming and giving you the experience, the grit, the skill set. Like, you're becoming the future version of you in real time. And we don't get to this version of us, this higher-level version of us in like calm waters, right? Like, calm water is never made for good sailors. Like, how do we get really good? We get fortified in the challenge. Like our leadership gets fortified sometimes in the in the crumble, in the times where it feels like our belief is being tested in the times where you're like, "I don't know if Mercury's in retrograde or what's happening, but it feels like nothing's working right now." In the times where you're getting this little season of like, a string of no's and rejection, it's fortifying you. It's making you stronger. It's teaching you exactly what you need to be where you want to be. So in every instance, how can you look at it to say, like it's, "I'm enough now. I'm getting stronger. I'm getting better and better at this." I'm getting better and better at this.
Block Number Four: It's Greedy to Want More Money. Is it Fair to Charge So Much?
This idea that we almost feel guilty for success. We almost feel guilty for wanting more money or having more money. The core of this is this is good girl conditioning, the belief that if I want more, I'm taking away from someone else, the belief that if I want more, what does that say about me? Shouldn't I just be happy with what I have? That's greedy, it's selfish, it's unfair. This one runs deep, especially for women, the guilt that is this fair.
And let me be clear, money is not a pie. If you get a slice, no one else is left hungry. Money is energy. Money is infinite.
You have to remember that your desires were placed in you for a reason, and that reason was not for you to suffer. Like, that reason was not for you to get just enough to make, to make, by. Like so many times I see like, "just enough-ers." Like, "Oh, I would be happy if I had a $10k month, that would be just enough to cover my expenses." And I'm like, "Is that what you really want to live in, just enough?"
And people are always like, "Well, no." I'm like, "Okay, well, then why are we setting a 'I'm gonna just scrape by' goal?" It's like wanting more is not actually greedy, especially because money in the hands of conscious leaders like you is actually one of the greatest forces for good, because the more you have... This is why I'm so passionate. A big part of my mission is getting more money into the hands of women, of conscious heart-led women, of women who care about causes, women who want social justice, women who want to raise really grounded kids, women who want to give back to communities, to nonprofits that they care about. You having more money is only a good thing, because money doesn't change you, it just amplifies who you are already. And if you're generous, if you're already heart-led, it's just going to amplify more of that generosity. The more you have, the more you're going to circulate. The more you expand, the more you are going to uplift. So actually, by you being more successful, it's the funny thing about it, the beautiful thing about it is that it's going to positively impact other people too.
I want you to imagine money is water. The more you allow money to flow through you, the more you allow this water to flow through you, the more rivers, wells, and streams are nourished. If you dam it up out of guilt, no one benefits. The true definition of greed is hoarding, but conscious wealth is about circulation.
So I want you to really think about this reframe and like letting that sit in, letting that anchor in, because you've already proven that you can make money, but until you unhook from these blocks, you'll keep sabotaging the very thing you've worked so hard for. This is why your wealth identity shift is deciding:
More money equals more ease.
More visibility equals more love.
I am the standard, I do not prove.
Wanting more is not greedy, it's generosity, because conscious leaders don't just make more money. They embody wealth. They hold it, they expand it, and they let it ripple out into the world.
Now in the next episode, we are going to get really practical. So we spent the first half of this podcast series on that inner authority. Because, yes, mindset is so critical, our nervous system is what allows us to expand, and strategy still matters. So in these next episodes, I'm going to really show you exactly how to shift your visibility from, "on just another coach posting content," to becoming the obvious choice in your niche, and really how to build the practical steps and the strategy within your business so that your business can create that level of success that you really desire. So I will see you in the next episode.
